KINDM "Buttas"
Due to the name of the Indoc design, we decided that it would be quite tongue in cheek to put the shoe in a literal fridge. The idea... Its BUTTA.
Add some fake smoke with our portable smoke machine... Use fridge magnets to reveal the release date... And we had a fairly cohesive story with just the name of the shoe itself.
After releasing this and getting fairly good viewership numbers on their Instagram, we decided to create 3 more videos for them.
"Great customer service, friendly, amazingly talented & can make any of your ideas come to life!"
— Kenny Jones (ceo of kindm)
